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How does it compare to Business Reports? Business reports show data from your live database including the most current one. Business Analytics is here to drill into historical data and to see trends.
First time users and activation
When you access the business analytics page the very first time, you will be prompted to activate the component. Do so by choosing your time zone, which defines the 24 hour window of aggregation.
Once activated you need to wait 3 to 4 days until you can view reports (BA shows historical data starting at 3 days into the past).
